The Wildflower Festival in Smolyan is a part of thematically related events across Europe that aim to promote the floral diversity of Europe via a variety of cultural, educational and tourism initiatives, part of Wildflower Europe project. Partnership network of the project includes:
- Turizem Bohinj – Slovenia,
- PlantLife International – UK,
- Environmental Organization „Rhodope” – Bulgaria,
- Bulgarian Biodiversity Foundation – Bulgaria
- Stari Grad – Croatia, North Highland Initiative – Scotland,
- Fundatia „Adept” – Romania.
The Festival is organized in partnership with Smoliyan municipality.